TASKS
Trends and Behaviour Patterns Review
PRODUCT
Collider Lab & KFC (Russia)
WORK
Collider Lab agency (USA) approached us to learn more about Russian consumers for their client KFC Global and Russian Marketing team. Banana Trends was tasked with collecting signals of Russian society and culture changes, consumer behaviour, consumer preferences, expectations, motivations and barriers, then analyse the signals and trends in order to provide them with recommendations on how to localise the global Communication Idea for Russian market so that the idea lands here perfectly, fits the Russian mentality and expectations being based on the most resonating and relevant consumer trends.

*Case from previous experience at Banana Trends.
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