THE MIRROR OF CARLOS SANTOS
Creative and Marketing Consultancy
Communication Brandbook (Positioning / Language / Activations) but not visual
Scripts and Texts
The immersive show with dinner in the end. The simulation of a life circle: from an everyday routine, through material values and self-reflection about it, to emotional release, and a dinner in the very end.
The first restaurant in the world where you have to be prepared for the food. The spectators are going through the same rituals of preparing.
The restaurant where preparation to the dinner takes place not in the kitchen, but in the visitor's mind.
The concept was illustrated by headphones. Every word you heard from the Play was heard only in headphones. The experience of the show is unique for every spectator. Moreover, it was not allowed to share one another's expressions or thoughts until the end of the Dinner.
We are getting ready for every important moment in our lives,
so maybe it works the opposite way: be prepared for every single moment in your life
and in this way they become important.