TASKS
Desktop research
On-the-streets and in-store exploratory research into the juice category
Review of juice category competitors
Review of the juice category trends
Moderating and synthesizing the output from a digital community study that will test and build upon the market input/ideas from the first part.
PRODUCT
Juice range by PepsiCo
WORK
Sylvain Labs (New York) asked Banana Trends to help them research and understand the juice refreshment market and opportunities for growth in Russia for a juice variety in the PepsiCo portfolio.
We provided Sylvain Labs with currently resonating trends in the minds of Russian consumers relating to the refreshment category based on a robust set of examples, verbatims and other trend signals. Then we worked with SL to narrow down the findings into concepts to be tested in the next stage. At the next stage we moderated the online tests and finalized the results of the test.

*Case from previous experience at Banana Trends.
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