SPHERE 27
TASKS
Analytics and Trends Review
Communication strategy
Branding&Identity
Launch Management
Creative Direction
Event Producing
Scripts
PRODUCT
The project is dedicated to DANIIL DONDUREY, Culturologist/ Chief-Redactor of THE ART OF A FILM MAGAZINE.
"The concept of culture as a sphere of entertainment within the social block started to exists, I suppose, from the middle of the 1990th. Culture is located in societies lives far below than sport is. Culture is more about entertainment and leisure. There is a real life: working, political, international, social life. And there is a customer services sphere which starts from medicine and ends with pensions. And there is something located on backstreets of lives, left after everything mentioned before. It is not even the sphere number 7, but the SPHERE 27."
SPHERE 27 Project is a cultural series that take place in theatres, auditoriums and on the streets. Art and Culture is not old fashioned monoliths, but are tools that help people to analyse everyday communication and their own experiences.

SPHERE 27 Project does not divide culture by its form (literature, music or visual arts) or audience preferences (mass or elite). Culture is the common background.

SPHERE 27 is exploring the universal themes, which you can find in the art manifestos from visual artists to cinema directors, from architects to contemporary musicians: the relations with others, society, outer world and ourselves.
CULTUROLOGIST DANIIL DONDUREY IN INTERVIEW WITH JURY SAPRYKIN
Theatrical evenings / Lectures / Public talks with the Professors of Psychology / Film screenings/ Theatrical happenings / Poetry evenings / Public talks on economics of cultural events / Meetings with artists
PROJECT LOGIC
Every 2 months SPHERE 27 creates an 'episode' with different types of events inspired by one of the «36 DRAMATIC SITUATIONS» based on theory of French theatrical theoretic GEORGE POLTI.
The theory of POLTI is based on 36 dramatic patterns that repeat in every storytelling art form.
Fight with the God / Adulter / Love to enemy / Salvation / Riot / etc.

Everyday useful content on social networks / Tests and games / Long reads / Videos / Interviews + own content in collaboration with artists and cultural pioneers.
LOGOMOTION EXAMPLES
MEDIA MENTIONS EXAMPLES
CREDITS
CREATIVE DIRECTOR: SASHA MERESKIN
ART-DIRECTOR: ARTEM STRIZHKOV
LOGOMOTION: PAVEL VABISHCHEVICH
СULTURE
IS A TOOL FOR SELFREFLECTION
DIGITAL EVENTS
EXAMPLES OF THE EVENTS
EXAMPLES OF 36 DRAMATIC SITUATIONS
Made on
Tilda